NYC Aesthetician Jess Bowers Reveals Simple Eye‐Care Tricks Behind Celebrity‐Fresh Look Jess Bowers explains why the eye area is the newest skincare hotspot, shares her light‐touch massage and cryotherapy technique, and recommends vegan moisturizers, zinc rollers and silk accessories for a brighter, less puffy look. New York City aesthetician Jess Bowers has built a reputation for delivering fast, intuitive results that calm aggravated complexions and leave clients with a noticeable glow. Her minimalist, no‐nonsense approach has attracted a loyal following seeking solutions for a wide range of skin concerns, and lately the focus of her clientele has shifted to the delicate area around the eyes.
She believes the heightened attention to the eye region stems from a combination of lifestyle factors - increased screen time, late‐night scrolling, squinting and side‐sleeping all contribute to creasing, volume loss and discoloration that can undermine an otherwise radiant complexion. Actress Jessica Biel has recently been spotted relying on the Jouer Luminize Dark Circle Correcting & Smoothing Eye Patches to attain a bright, well‐rested look that reads as fresh and effortless even in close‐up shots. Her own treatment protocol starts with a uniquely light massage that stimulates circulation, mimicking the circulatory boost of an ice bath.
She then incorporates cryotherapy, a chilled element that further reduces swelling and firms the tissue, creating a noticeable tightening effect without invasive procedures. She recommends using Sonsie's all‐over moisturizer, a lightweight formula enriched with aloe vera, seawater and caffeine, which imparts a hydrated glow especially beneficial for the under‐eye region. Complementing the cream is a weighted zinc roller that quickly diminishes puffiness.
Simple lifestyle tweaks round out her advice: swapping cotton pillowcases for silk, or using a silk eye mask, can lessen friction and reduce creasing for side sleepers.
